About Thirty Years

Thirty Years was built on a simple idea: the best pieces in your life aren’t just worn, they’re remembered. We design bags and essentials meant to go with you through it all. Work days, gym runs, travel plans, everyday moments in between. Because the things you carry should actually keep up with your life.

Take us with you

Our name comes from a mindset we come back to often.
Take a picture, live in the moment, and make something worth remembering thirty years from now.
That idea shapes everything we make.
Not just how it looks, but how it functions, how it holds up, and how often you reach for it..

Designed for real life

Every detail is intentional.
Bags that fit more than you expect.
Straps that stay put.
Materials that feel good and last.
We’re not here to make more things.
We’re here to make the ones you actually use.

From Los Angeles

Founded by Katy DeGroot, Thirty Years started as a way to create pieces that felt missing from her own wardrobe.
What began with clothing has evolved into a focus on bags, built around how people actually move through their day.